Word of the day: PSYCHOGRAPHICS

I stumbled across this interesting article;

Japanese Teenagers
"Japan is seeing a rising number of high school dropouts who believe that school life restricts their personal lifestyle. Such teenagers want to dye their hair fire-engine red, wear the latest street fashion which includes tutus over pants, and play a band. However, the strict dicipline in schools is not compatible with what they want at this stage of their life cycle, and so they quit school."

I am not going to talk bout sociology. Academicians and politicians talk bout it more seriously. I have other serious businesses to be handled.

However, a hard cold fact: People judge us by our lifestyle. Thats why some are hypocrits. They live with the motto "Biar papa asal bergaya".

There this one term always used when talking about lifestyle. PSYCHOGRAPHICS. I believe this is why advertising plays such an enormous role in marketing.