Marketing and marketeers must go beyond average level of thinking to understand what and how consumers make their buying decisions. Regardsless our individual shopping habits there must be more than one persons role involved;
1. initiator
2. influencer
3. decider
4. buyer
5. user
true?..
Now, going further into the topic. What makes a retail business grow and some don't? basically every retailers using the same concept.
I believe, regardless how good you business is now, if your business isnt going parallel to the trend, you are doomed. Dulu masa ketiadaan hypermarket dan shopping kompleks, perniagaan rumah-rumah kedai laku. Sekarang, cuba lihat parking-parking hypermarket dan malls. Sesak!
An interesting case study: KELANTAN. we wait and see..
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