Word of the day: PSYCHOGRAPHICS

I stumbled across this interesting article;

Japanese Teenagers
"Japan is seeing a rising number of high school dropouts who believe that school life restricts their personal lifestyle. Such teenagers want to dye their hair fire-engine red, wear the latest street fashion which includes tutus over pants, and play a band. However, the strict dicipline in schools is not compatible with what they want at this stage of their life cycle, and so they quit school."

I am not going to talk bout sociology. Academicians and politicians talk bout it more seriously. I have other serious businesses to be handled.

However, a hard cold fact: People judge us by our lifestyle. Thats why some are hypocrits. They live with the motto "Biar papa asal bergaya".

There this one term always used when talking about lifestyle. PSYCHOGRAPHICS. I believe this is why advertising plays such an enormous role in marketing.

Understanding buying process..

Marketing and marketeers must go beyond average level of thinking to understand what and how consumers make their buying decisions. Regardsless our individual shopping habits there must be more than one persons role involved;

1. initiator
2. influencer
3. decider
4. buyer
5. user

true?..

Now, going further into the topic. What makes a retail business grow and some don't? basically every retailers using the same concept.

I believe, regardless how good you business is now, if your business isnt going parallel to the trend, you are doomed. Dulu masa ketiadaan hypermarket dan shopping kompleks, perniagaan rumah-rumah kedai laku. Sekarang, cuba lihat parking-parking hypermarket dan malls. Sesak!

An interesting case study: KELANTAN. we wait and see..

Ideas Will Remain Useless Unless Translated Into Action!

Once i went to a gathering of "budak-budak pandai" group alumni. It was fun and happening till it came to the part where the organizer caught attention from everybody. Houston, we have a mission!

Sebahagian dari alumni ada cita-cita yang suci dan murni. Memajukan dan mempersembahkan pada peringkat dunia siapa kumpulan kami. jeng... jeng... jeng...

2 situations that involves all;
1. we need more players.
2. we need extra boo$t of $$$. FUNDINGS!!

So, theres a Q&A session. everybody gave their feedbacks and opinion. But.. just how many of them that actually serious bout their ideas?

Currently, we already managed to have some progress from the two situations mentioned earlier, timbul lima..;
1. a few alumnis that are willing to rejoin together with juniors out of several digits of members.
2. Some menyibuk for coaching (just how many coaches u need for a footbal team?).
3. nobody volunteered to do contribution (effort, if not $$$) to raise fundings EXCEPT ME!
4. a few sceptics and pessimists.
5. a few bench warmers who gossips and gave passive critique.

Mindaku tercetus pemikiran analitikal daripada peristiwa kumpulan kecil ni. Whats happening out there? Can you just imagine our politicians/JKKKKKKKK Kampung/ Bumiputera companies/ kakitangan kerah-jaan? Very a Hadhari community, eh?

How logic is my statement?